The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack — to a website called “Will Robots Take My Job?”
We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky.
If you think job disruption by AI is limited to the assembly lines, think again: AI is doing a better job than humans at some aspects of sales and marketing, too.
AI can analyze sales calls far faster than any sales manager could — in fact, it would take 9 years of nonstop sales call analysis for a human being to compete, and that’s if they didn’t take vacation or sleep. And AI is already being used to develop marketers’ content strategies and email marketing playbooks — it’s only a matter of time before it plays a bigger role in the process.
HubSpot co-founder and CTO Dharmesh Shah has a more positive outlook on the future of AI — in fact, he thinks bots and AI will make us better at our jobs and more secure in our careers, not the other way around.
The truth probably lies halfway between these camps — in many cases, AI will serve to make our jobs easier and will make us more effective and data-driven. But the fact remains that some jobs will be replaced by machines — it’s the essence of any industrial or technological revolution. The good news is; some jobs won’t be strictly replaced — they just might be adjusted to account for new technologies’ “careers.”
Based on the landmark 2013 study that inspired “Will Robots Take My Job?” we’ve rounded up some of the marketing and sales roles most likely to be replaced by robots, bots, and AI in the next few years. This study analyzes the likely probability that a job will be replaced by automation and computerization — based primarily on the level of routine a job has and the specialized training and social intelligence required to complete it. It’s not an exhaustive list, but it gives you an idea of what your life could look like in a few years.
Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024. This is largely in part because of the requirements to be successful: Unlike other sales roles, telemarketers don’t require a high level of social, or emotional, intelligence to be successful. Think about it — are you likely to purchase from a telemarketer? Conversion rates for direct telephone sales are typically less than 10%, making this role a ripe opportunity to be automated.
Why: Jobs in this role are expected to decline 8% by 2024, and it’s no surprise why — most bookkeeping is becoming automated, if it hasn’t been already. QuickBooks, FreshBooks, and Microsoft Office already offer software that does the bookkeeping for you that’s much more affordable than a person’s salary, so it’s no surprise this job has such a high probability.
Why: This one is surprising because the job growth is supposed to increase 7% by 2024. But just because there’s demand doesn’t make you safe from automation. As companies grow in size — especially across multinational markets — a human and paper-based system can present more hurdles, time delays, and costs. Automated benefits systems can save time and effort for providing benefits to large numbers of employees, and companies like Ultipro and Workday are already being widely adopted.
Why: Pam predicted this back on The Office, but in case you’re not a fan, automated phone and scheduling systems can replace a lot of the traditional receptionist role — especially at modern technology companies that don’t have office-wide phone systems or multinational corporations.
Why: Couriers and delivery people are already being replaced by drones and robots, so it’s only a matter of time until this space is dominated by automation altogether. At the same time, this space is expected to grow by 5% by 2024, so it might not happen as quickly as you think.
Why: Proofreading software is everywhere — and we use it a lot here at HubSpot. From Microsoft Word’s simple spelling and grammar check to Grammarly and Hemingway App, there are a lot of technologies out there that make it easy to self-check your own writing.
Why: The field is projected to grow 12% by 2024, but with so much content on the internet with instructions, step-by-step guides, and hacks out there, it’s no surprise companies will rely more heavily on bots and automation to answer support questions from employees and customers in the future.
Why: Market research analysts play an incredibly important role in the development of messaging, content, and products, but automated AI and surveys can compile this information more and more easily. GrowthBot, for example, can conduct market research on nearby businesses and competitors with a simple Slack command.
Why: As advertising shifts away from print and TV and towards web and social media landscapes, people simply don’t need to be managing those sales for marketers who want to buy ad space. More social media platforms are making it easy for people to buy space through free application program interfaces (APIs) and self-serve ad marketplaces to remove the salesperson and make it faster and easier for users to make money — and that’s reflected in the projected 3% decline in the industry.
Why: If you’ve visited a mall, car dealership, or furniture store lately, you might not have been assisted by a salesperson at all from start to finish. Companies are democratizing the shopping experience with features like self-checkout, and the modern buyer is much more internet-savvy and more likely to do internet research and make a buying decision on their own.
Why Not: It’s kind of in the name — but your company’s Human Resources department will likely always need a human at the helm to manage interpersonal conflict with the help of non-cognitive and reasoning skills. The field is projected to grow 9% by 2024 as companies grow and need more robust structures for supporting and helping employees.
Why Not: Sales managers need a high level of emotional intelligence to hit their quotas each month, network and collaborate with customers, and motivate and encourage the larger sales team. Managers also have to analyze data and interpret trends, and the high levels of intelligence required — plus the constant need to adapt to new situations — makes this role safe from automation.
Why Not: Marketing managers have to interpret data, monitor trends, oversee campaigns, and create content. They also have to nimbly adapt and respond to changes and feedback from the rest of the company and customers, making this another human-forward career AI isn’t quite ready to replicate.
Why Not: Successful PR managers rely on a network of relationships and contacts to procure press placements and buzz for the companies they represent, making this another completely safe role. PR managers who have to raise awareness around an issue or mission need a particularly human touch to raise funds or get people to participate in a campaign, too — and jobs are expected to grow 7% by 2024.
Why Not: It’s nearly impossible to automate leadership — after all, it’s hard enough to teach it. Chief executives have to inform broad strategy, represent companies’ missions and objectives, and motivate huge teams of people working for them. Companies may answer to stakeholders and boards of directors, who likely wouldn’t want a robot giving them an earnings report, either.
Why Not: Event planning is a growing field, and if you ask anyone on our events team here at HubSpot, whether you’re planning an event for employees, customers, or an industry event with tens of thousands of attendees, the planning process has many, many moving parts involved. Planners have to coordinate and negotiate with vendors, contractors, and freelancers to make things come together, and the organizational and people skills involved will make this another near-impossible role to automate.
Why Not: (I breathed a sigh of relief on this one.) Writers have to ideate, create, and produce original written material. AIs can do some of this with title suggestions, writing prompts, and automated social media messages, but blog posts, books, movies, and plays will likely be written by humans for the foreseeable future.
Why Not: Software engineering and development is hard enough for human beings to do, and the time and skill investment needed to create applications, software, and websites will be tough to replicate — especially since developers need to execute perfectly to create great products for customers. The field is expected to grow by 19% by 2024, so if you’re a software developer, you’re sitting pretty for now.
Why Not: While some of the load can be lifted from editors with the automated proofreading technology mentioned previously, editors have to review writers’ submission for clarity, accuracy, comprehensiveness, and originality. While there is some software that can spot-check for clarity and scan for plagiarism, the editor role must be carried out by a human in order to read work as another human would.
Why Not: Although there are some AIs taking small (and somewhat creepy) steps in the graphic design space, graphic design is both artistic and technical, making it an ideal role for a human being to carry out. Like writing, all work needs to be original and created to the client’s wishes, so graphic design needs to be created with a human artist and editor all-in-one.
To learn more about how you can keep working with AI to improve your work and optimize efficiency, read our research report here.
What jobs do you think will be replaced by AI? Share with us in the comments below.
Source: New feed