You did it.
Youâ€™ve been spearheading your organizationâ€™s content marketing efforts for a while now, and your teamâ€™s performance has convinced your boss to fully adopt content marketing.
Thereâ€™s one small problem, though: your boss wants you to write and present a content marketing plan to her, but youâ€™ve never done something like that before. You donâ€™t even know where to start.
Fortunately, weâ€™ve curated the best content marketing plans to help you write a concrete marketing plan thatâ€™s rooted in data and produces real results.
Read on to get inspired by some of marketingâ€™s top content strategies.
A successful book launch is a prime example of data-driven content marketing. Using data to optimize your content strategy spreads more awareness for your book, gets more people to subscribe to your content, converts more subscribers into buyers, and encourages more buyers to recommend your book to their friends.
When Shane Snow started promoting his new book Dream Team, he knew he had to leverage a data-driven content strategy framework. So he chose his favorite one: the content strategy waterfall, which is defined by Economic Times as a model used to create a system with a linear and sequential approach. To get a better idea of what this means, take a look at the diagram below:
Snow wrote a blog post about how the content strategy waterfall helped him successfully launch his new book. After reading it, you can use his tactics to inform your own marketing plan. More specifically, youâ€™ll learn how he:
You can use Snowâ€™s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution.
Writing a content plan is challenging, especially if youâ€™ve never written one before. Since only 55% of marketing teams have a documented content strategy, Buffer decided to help out the content marketing community.
By sifting through countless content marketing strategy templates and testing the best, they crafted a content marketing plan template with instructions and examples for marketers whoâ€™ve never documented their content strategy.
After reading Bufferâ€™s marketing plan template, youâ€™ll learn how to:
Buffer’s template is an incredibly thorough step-by-step guide, with examples for each section. The audience persona section, for example, has case studies of real potential audience personas like “Blogger Brian”. If you’re feeling overwhelmed by the process of creating a marketing guide, this can help ease you into it.
Contentlyâ€™s content methodology works like a flywheel. Instead of applying an entirely new strategy to each new marketing campaign, they leverage the strategy of their previous marketing campaign to drive the next one. Similar to a flywheel, their content methodology needs an initial push of energy to get the gears in motion.
What supplies this energy? Their content plan.
Contently fleshed out their entire content plan in a blog post to help marketers develop a self-sustaining marketing process. After reading it, youâ€™ll learn how to:
By applying a flywheel-like strategy to your own marketing efforts, you essentially take away the burden of applying new strategies to each individual marketing campaign. Instead, your prior efforts gain momentum over time, and dispel continual energy into whatever you publish next.
An oldie, but a goodie — Forbes published a marketing plan template that has amassed almost four million views since late 2013. To help you sculpt a marketing roadmap with true vision, their template teaches you how to fill out the 15 key sections of a marketing plan, which are:
If youâ€™re truly lost on where to start with a marketing plan, this guide can help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers.
At HubSpot, weâ€™ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of over 200 employees. Along the way, weâ€™ve learned countless lessons thatâ€™ve shaped our current content marketing strategy, so we decided to illustrate our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their teamâ€™s size.
In this comprehensive guide for modern marketers, youâ€™ll learn:
These marketing plans serve as initial resources to get your content marketing plan started — but to truly deliver what your audience wants and needs, youâ€™ll likely need to test some different ideas out, measure their success, and then refine your goals as you go.
Source: New feed