April 16, 2018

16 Video Metrics Your Boss Actually Cares About

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their […]
April 13, 2018

What is a Facebook Pixel? [Easy Guide]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul […]
April 12, 2018

After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know

Having grown up in the Washington, D.C. metropolitan area, I can say with confidence that April is one of the months with which I most fondly […]
April 12, 2018

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C […]