November 9, 2017

Personal Branding: The Ultimate A to Z Guide

When you’re looking for a job, you should expect to be Googled. When you’re trying to land a speaking engagement for a big industry event, you […]
November 9, 2017

Only 7% of People Actually Trust Google's Featured Snippets

When you look up the word “snippet” in the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece, or thing; especially: a brief quotable passage.” […]
November 8, 2017

What is the Internet of Things? (And Why You Should Care — A Lot)

I’ve said it before, and I’ve said it again: I’m endlessly fascinated by how much we, as humans, have adapted to emerging technologies. A few weeks […]
November 8, 2017

How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. […]