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October 26, 2017

How to Tell if Your Facebook Campaign Was Actually Worth It

As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada. With […]
October 26, 2017

7 Books That Will Help You Develop More Empathy

When Brian McGrory, Editor-in-Chief of The Boston Globe, gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership […]
October 25, 2017

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, […]
October 25, 2017

The 6 Key Marketing Metrics Your CEO Actually Cares About

Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more […]