May 26, 2017

8 of the Top Marketing Challenges Marketers Face Today [New Data]

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the […]
May 26, 2017

How to Get Started With Paid Search [Free Guide]

In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even […]
May 25, 2017

How to Create a SMarketing Service Level Agreement

At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, […]
May 25, 2017

8 Signs of Emotional Intelligence in Leadership

We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job — […]
May 24, 2017

6 AI Startups We're Keeping an Eye On

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. “Every time I hear about it, […]
May 24, 2017

How to Leverage User-Generated Content in Your Marketing Strategy

These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it […]
May 23, 2017

9 Inbound Marketing Stats You Need to Know in 2017 [New Data]

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal […]
May 23, 2017

Clips 101: How to Use Apple’s New Camera App

Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution. The harder question to answer: How […]
May 22, 2017

How to Differentiate Your Agency by Applying a Planning Approach

“Be useful. Be different. Be consistent.”  These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And […]
May 22, 2017

10 Job Interview Questions to Stop Asking Candidates

When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print […]
May 19, 2017

7 Design Podcasts That'll Get the Creative Juices Flowing

If you’ve worked among designers, or are one yourself, there’s something that’s quickly observed: Designers, it seems, are often working with their headphones on. Much of […]
May 19, 2017

9 of the Biggest Google I/O Keynote Announcements

Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual […]