April 20, 2018

What is Public Relations? The Definition of PR in 100 Words or Less

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional […]
April 19, 2018

Are You Marketing Effectively Across Generational Lines? [New Data]

You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift in the way we market and […]
April 19, 2018

How to Calculate Your Business’s Break Even Point

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled […]
April 16, 2018

16 Video Metrics Your Boss Actually Cares About

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their […]
April 13, 2018

What is a Facebook Pixel? [Easy Guide]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul […]
April 12, 2018

After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know

Having grown up in the Washington, D.C. metropolitan area, I can say with confidence that April is one of the months with which I most fondly […]
April 12, 2018

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C […]
April 11, 2018

Contribution Margin Explained in 200 Words (& How to Calculate It)

When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to […]
April 11, 2018

How to Write a Cover Letter for an Internship [Examples & Template]

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is […]
April 10, 2018

The Ecommerce Guide to Flash Sales (With Examples)

In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices” — which seems like a pretty good idea, right? […]
April 10, 2018

The Beginner's Guide to Product Photography [Tutorial + Examples]

If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. I don’t have data to back up that […]
April 9, 2018

4 Key Questions We Have for Mark Zuckerberg

It’s official: Mark Zuckerberg has landed in Washington. As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from […]