April 23, 2018

The Top 12 SEO Tools of 2018

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to […]
April 20, 2018

Here's the Information You're Probably Giving Social Media Networks, and How They Protect It

People have questions about the security of our digital data. That ranges broadly, whether it’s passwords, online banking information, or what we do on social media. […]
April 20, 2018

What is Public Relations? The Definition of PR in 100 Words or Less

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional […]
April 19, 2018

Are You Marketing Effectively Across Generational Lines? [New Data]

You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift in the way we market and […]
April 19, 2018

How to Calculate Your Business’s Break Even Point

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled […]
April 16, 2018

16 Video Metrics Your Boss Actually Cares About

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their […]
April 13, 2018

What is a Facebook Pixel? [Easy Guide]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul […]
April 12, 2018

After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know

Having grown up in the Washington, D.C. metropolitan area, I can say with confidence that April is one of the months with which I most fondly […]
April 12, 2018

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C […]
April 11, 2018

Contribution Margin Explained in 200 Words (& How to Calculate It)

When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to […]
April 11, 2018

How to Write a Cover Letter for an Internship [Examples & Template]

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is […]
April 10, 2018

The Ecommerce Guide to Flash Sales (With Examples)

In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices” — which seems like a pretty good idea, right? […]