April 16, 2018

16 Video Metrics Your Boss Actually Cares About

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their […]
April 13, 2018

What is a Facebook Pixel? [Easy Guide]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul […]
April 12, 2018

After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know

Having grown up in the Washington, D.C. metropolitan area, I can say with confidence that April is one of the months with which I most fondly […]
April 12, 2018

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C […]
April 11, 2018

Contribution Margin Explained in 200 Words (& How to Calculate It)

When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to […]
April 11, 2018

How to Write a Cover Letter for an Internship [Examples & Template]

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is […]
April 10, 2018

The Ecommerce Guide to Flash Sales (With Examples)

In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new “everyday low prices” — which seems like a pretty good idea, right? […]
April 10, 2018

The Beginner's Guide to Product Photography [Tutorial + Examples]

If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits. I don’t have data to back up that […]
April 9, 2018

4 Key Questions We Have for Mark Zuckerberg

It’s official: Mark Zuckerberg has landed in Washington. As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from […]
April 9, 2018

How the HubSpot Content Team Overcame the "Pivot to Video"

You’ve probably heard. 2017 was the year of the “Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. […]
April 6, 2018

Even More Requirements for Facebook Advertisers

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would […]
April 6, 2018

A Quick Primer on Google's Search Engine Results Page (SERP)

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make […]