February 28, 2018

How to Write Facebook Messenger Copy That Converts

Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove great results. Along the […]
February 27, 2018

How to Be More Adaptable at Work: 6 Exercises to Try

13 years ago, content marketing didn’t really exist. Now it’s the top hiring area in the creative job market, with 25% of executives planning to grow […]
February 27, 2018

How to Do A/B Testing: A Checklist You'll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will […]
February 26, 2018

I Tried Five Morning Routines So You Don't Have To. Here's What Works.

I’m not a morning person. My morning consists of waking up as late as possible and feeling personally victimized by my alarm clock. And no matter […]
February 26, 2018

How to Create an Ebook From Start to Finish [Free Ebook Templates]

At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction […]
February 23, 2018

6 Ways Marketing Content Can Support a Customer Service Team

“Hold on, let me just confirm the solution for you,” the service rep responds as she scrambles to look up the answer to a customer’s question. […]
February 23, 2018

Emotional Intelligence is the Key to Career Growth [Video]

Source: New feed
February 22, 2018

Your Email Strategy Needs a Facebook Messenger Strategy

As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today […]
February 22, 2018

How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible […]
February 21, 2018

Think Twitter Automation Is the Answer? Think Again.

Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It’s the latest in a series of moves by […]
February 21, 2018

15 Marketing Job Titles For the Skill Sets You Want at Your Company

There are some weird job titles cropping up across the globe, and I bet you’ll never guess what the most popular one was in the U.S. […]
February 20, 2018

This Simple Diagram Will Help You Tell Better Brand Stories

Tell someone to write a poem, and chances are, they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out […]