The Voice Search Barometer: Where Do Users Stand? [New Data]

The Voice Search Barometer: Where Do Users Stand? [New Data]

At this week’s annual Samsung Developer Conference, there was one technology that arguably stole the spotlight: Voice.

Samsung is making a somewhat apparent push to power more devices — from smartphones to smart speakers to home appliances — with its own voice assistant, Bixby.

It got us thinking: Where do users stand on voice assistants, anyway? How widespread is this technology’s use? And as Samsung keeps its audience waiting for its own smart speaker, the Galaxy Home, how enthusiastic are consumers about these digital assistive devices?

We ran some surveys to answer these questions, and with the help of new data from Zazzle, drew some conclusions on the current sentiment toward voice.

How Many People Plan to Buy a Smart Speaker?

We asked 831 people across the U.S., UK, and Canada: Do you plan to buy a smart speaker?

Do you plan to buy a smart speaker_

Most respondents — about 43% — indicated that they do not plan to buy a smart speaker.

It’s interesting to note, however, that while a smart percentage, the second-highest number of respondents indicated that they plan to buy one within the next six months.

That could align with more of the top contenders in the voice assistant market continuing to release newer models of their smart speakers, with improved functionalities and additional features (such as video).

The Value of Voice Assistants and Smart Speakers Remains Ambiguous

For many consumers, the purpose and tangible use cases of  voice assistants (and the smart speakers they power) remain unclear. When we asked 818 users across the U.S., UK, and Canada, “If you do not own a smart speaker, why not?” we found that most people simply don’t see the benefits of having one.

If you do not own a smart speaker, why not_

These findings align with two other sets of data.

The first is data from Zazzle, where out of “thousands of social media users” in the UK, 35% said that they don’t believe they would ever actually use such voice assistant devices as smart speakers.

The-State-of-Voice-Search-2018-Zazzle-MediaSource: Zazzle

The second is an additional survey we ran among 481 people across the U.S. and Canada, where 21% of respondents said that they don’t completely understand what voice assistants do.

Do you plan to buy a smart speaker_ (1)

The Outlook

The findings above point to some possible key indications about the outlook for voice assistants and the devices they power.

First, it seems that many users are unclear about the value of voice assistants, or what they do — a finding that’s suggested by the number of survey respondents who, if they didn’t say that their understanding of voice is muddled, said that they want to learn more about the technology before investing in it.

It is possible that some users do not assign the formal terminology of “voice assistants” to the technology with which they might be on a first-name basis; for example, Siri, Alexa, or “Okay, Google.” That’s suggested by Zazzle’s finding that 68% of users acknowledged the convenience of a voice assistant, saying that they were able to find information quicker by using this technology over typing out a query.

The-State-of-Voice-Search-2018-Zazzle-Media(2)Source: Zazzle

That finding is supported by our own findings that about a quarter of users who do use voice assistants do so to answer questions.

Which of the following describes the way you use your voice assistant -- like Alexa, Google Assistant, or Siri -- the most_ (1)

To repeat our earlier point: More top contenders in the voice assistant market continuing to release newer models of their smart speakers, with improved functionalities and additional features. As the technology improves and scales, it could become more widespread and accessible to consumers, broadening the value and use cases.

And as it does, points out HubSpot’s head of SEO Victor Pan, so do the different platforms where customers can be reached.

“Pay attention to when your customers start to adopt,” Pan says — such as voice. “The point of marketing is to be where your customers are.”

Source: New feed

Is Amazon Really Gaining on Google's Search Traffic? [New Data]

There’s been some speculation that Amazon might be creeping into Google’s (search) territory.

In some ways, that’s at least partially true. Amazon has showed some promise of potentially overtaking Google’s paid ads business, and its market share of product searches (54%) outnumbers that of Google’s (46%). 

But not all search is created equal. We dug a little deeper into the numbers, looking at a recent report and running our own surveys to see how people search for different types of information.

The Info-Seeking Market Share

While it may be true that Amazon is gaining on Google’s share of product-specific searches, when it comes to general information searches, Google still reins supreme. 

According to a recent report from SparkToro, Google’s domination in the area of general search traffic is quite significant, with 90% of web searches taking place on its site. That includes not only the primary Google search bar, but also, queries taking place on its Images and Maps products.


Source: SparkToro

To see how that information might uphold among a census-style audience, we asked 860 people across the U.S., UK, and Canada: Which resource do you most commonly use when searching for information online?

Which resource do you most commonly use when searching for information online_

Data collected with Lucid

Our results lined up with SparkToro’s, with 82.7% of respondents indicating that Google is their primary resource for finding information online.

When including respondents who chose “Google Maps” or “Google Images,” that number increases to 84.7%.

The Product-Seeking Market Share

Here’s where things start to get interested. As we previously mentioned, studies show that over half of all product searches take place on Amazon. And, according to our own previous data, people are more likely to buy something based on an ad they saw on Amazon, versus an ad they saw on Google.

However, when we asked 827 people across the U.S., UK, and Canada — Which resource do you most commonly use when searching for products online? — the results looked a bit different.

Which resource do you most commonly use when searching for products online_

Data collected with Lucid

Here, only 10% of respondents said they use Amazon as the primary resource for searching for products.

A few things could explain that — namely, it’s possible that survey participants use Google as the primary source of information to seek information like the “best” products in a certain category.

As Andrea Leigh of Ideoclick, a company that works with manufacturers to optimize online sales, explained at Code Commerce in September — Amazon is most effective when it comes to specific, niche product searches. Think: queries like, “Probiotics for children.” That could one source, for instance, of the aforementioned 54% figure.

So, Does Amazon Stand a Chance?

When it comes to general searches, it could be quite some time before Amazon can see eye-to-eye with Google’s traffic. As Rand Fishkin, author of the SparkToro study put it, “Google [has] a near-monopoly” of web searches. 

But that doesn’t mean Amazon should be completely discounted, for a number of reasons — a major consideration being voice search. In 2017, for instance, eMarketer found that 70.6% of smart speaker users owned an Amazon Echo, versus the 23.8% who used a Google Home.

However, we don’t know if those uses pertained to information-seeking or product-buying — and other studies have shown that even if it’s not used by as many people, Google’s Assistant (the voice assistant that powers the Google Home smart speaker) answers questions correctly 17% more of the time than Amazon’s Alexa. 

Another key question to ask when looking at this data: Does Amazon actually view Google as a threat? And, is its primary goal or concern to reign supreme in the world of web searches?

“If you view search as a pie, sure, Amazon doesn’t have a huge piece of it,” says Keith Anderson, SVP of Strategy & Insight at Profitero, an eCommerce performance analytics platform. “Amazon isn’t particularly threatened by Google as a search engine [and] has a different business model that has different incentives.”

So, for Amazon, product search could remain the name of the (winning) game — especially when it comes to understanding the intent behind those searches.

“What Amazon is building really quickly is an ad network and targeting capability at the intersection of ads, and the ability to buy really seamlessly,” Anderson explains. “Because they have so much information about buyer intent and buyer behavior, they can build a level of targeting that’s very hard for Google to match.”

In other words, he says — for now — there’s no need for Amazon “to try to out-Google Google.”

Source: New feed

Unriddled: Messenger's New Look, Apple's Latest Products, and More Tech News You Need

Unriddled: Messenger's New Look, Apple's Latest Products, and More Tech News You Need

“Unriddled” is HubSpot’s weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It’s tech news: explained.

Unriddled: The Tech News You Need

1. Messenger Has a New Look

Facebook announced last week that it will soon roll out Messenger 4: the latest edition of its instant messaging platform that, among other new features, will be more personalized and easier to navigate.


Source: Facebook

Instead of its current nine tabs, Messenger 4 will only have three: chats, people, and discover. Plus, the company says, it’s added new personalization features to group chats (like customizable dialogue bubble colors), while also keeping features like bill-splitting and games.

Messenger says the changes will roll out incrementally. Read full announcement >>

2. Apple’s New iPad Pro and MacBook

In addition to releasing iOS 12.1 yesterday, Apple held a special event to debut the the latest editions in its line of iPad Pro and MacBook products. Among them: a new retina MacBook Air (the design of which hadn’t been updated since 2010), as well as a bring-your-own-monitor-style Mac Mini.


Source: Apple

Also unveiled today were the two latest additions to Apple’s line of iPad Pro devices, available in 11-inch and 12.9-inch models — which are the first iPads to come with FaceID technology. Emily Bary of MarketWatch has more. Read full story >>

3. Walmart-Owned Sam’s Club Will Open a Cashierless Store

In what could be interpreted as an attempt to keep up with ecommerce rival Amazon, Walmart announced that it will open a somewhat cashierless store, Sam’s Club Now, in Dallas next week.

The store is largely serving as a test-run for some of the emerging, tech-driven concepts Walmart hopes to use, including augmented reality, and what Sarah Perez of TechCrunch describes as “artificial intelligence-infused shopping.”

Rather than traditional cashiers, the stores will feature “Member Concierges,” who could serve similar roles to those staffing Amazon Go stores to help shoppers understand the concept. Read full story >>

4. Facebook Removes 82 Pages, Groups, and Accounts in (Another) Coordinated Misinformation Campaign

Facebook said last week that it uncovered evidence of another coordinated misinformation campaign from its site, and removed over 80 pages, groups, and accounts in response.

The campaign appears to have originated in Iran, and largely involved the distribution of politically-oriented content on both Facebook and Instagram. Over one million users were following one or more of the Pages removed to take down the campaign. Tony Romm and Craig Timberg of the Washington Post share more details. Read full story >>

5. Oculus Rolls Out Options for Reporting Abuse

Oculus, the Facebook-owned maker of virtual reality (VR) hardware, announced last week that it’s implementing new ways for users to report abuse — in the form of content or other user behaviors — from within any of its apps or games.


Source: Oculus

By allowing users to report directly from a VR experience, video is captured that provides reviewers with more detail around what, exactly, happened. Adi Robertson of The Verge has more. Red full story >>

6. Want to Know What Amazon’s Cashierless Stores Are Like? We Went to One.

Haven’t made it to one of Amazon’s cashierless Go stores yet? We checked out the newest one. Read full story >>

7. In a Land of Automated Milk and Honey, Marketers Are Presented With an Opportunity

In what might be the tech capital of the U.S., robots are checking us out of supermarkets and making our lattes. But while this growing technology leaves many starry-eyed, it leaves others wondering about the road it paves. Read full story >>

8. 25% of People Think All Searches Will Be Done by Voice in the Next 5 Years

When it comes to voice search overtaking text in the future, many internet users seem bullish. But today, that doesn’t necessarily line up with search preferences. Read full story >>

Source: New feed

UI vs. UX design….no they are not the same!

UI vs. UX design….no they are not the same!

You may have heard the terms UI or UX before. Often people confuse the two and somehow think they are interchangeable. The truth is they are not. While they do go hand in hand they are very different. Before we talk about the differences, let us delve deeper into what they are.


UX Design stands for User Experience design. This simply refers to the Users experience or interaction with a product or service. Is the experience straightforward? Is it easy for them to complete the task at hand? Is it a smooth interaction? UX design can be used for physical products like a car or a digital experience like online shopping or using an app on your phone.

UI Design stands for User Interface design. This focuses on the user’s visual experience. The ‘look and feel’, or personality if you will, of the product. Take an online shop, while UX covers the ease of use, UI will focus on the visual design of it. For instance, when the customer clicks on a button, will the button change noticeably so that they know that the action was successful?

While they are very different they need each other for the product to be successful. As Rahul Varshney points out: “User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.”

Now that you have a rough idea of what they are we will focus on their differences.

  1. Useful vs. Visually Pleasing: UX focuses on making the product useful while UI ensures the product is beautiful.
  2. Task vs. Connection: While a good UX design will have your users completing their goals successfully, UI needs to help them form a personal connection, which will lead to brand loyalty.
  3. Products, Services and Interfaces: UX is used for products, services and interfaces. UI is only used for interfaces.


Unless your website is built to optimise your customer experience, your users will go elsewhere. There are thousands of competitors who are looking to take away your customers. Remember, your customers want to not only complete the task at hand, like purchasing your new range of hoodies, they also want the whole process to be as smooth and as quick a possible without having to struggle to find what they are looking for. If it gets too complicated, or cumbersome they will go in search of another site.

So where does Pathwwway come in?  Pathwwway does is a company building software for optimisation of product for big companies, built around creating high quality experiences for your customers. Pathwwway has a full-time, in-house team of UI & UX experts whose sole aim is to ensure your online interaction with your customers will result in them coming back to you time and time again.

Contact them today to receive an obligation free quote

Getting car insurance: The defining moment of adulting

Getting car insurance: The defining moment of adulting

Getting car insurance: The defining moment of adulting

Getting a car is probably high on the list of ‘best things ever’ but with it comes one of the most hated decisions… Which car insurance should I use? Let’s face it, with the crazies on the road these days you cannot really afford not to have car insurance, the trouble is choosing the right one for you. That is, if you even know what to look out for when comparing insurance companies. It all becomes quite a headache and brings to mind those memes about adulting… You know the ones…

I, like many of you, have had endless hassles with insurance companies. You often pay high monthly premiums only for them to find some reason why they won’t cover the repairs to your car, and then every year they just keep making you pay more and more. This is why I was intrigued to hear about King Price insurance. They offer insurance premiums that decrease every month… That’s right, they decrease… Every month. I mean talk about disrupting the insurance business.

How it works: You choose an excess amount that suits your budget and then they do sums to factor in your car’s value and your personal risk profile, and they then charge you your monthly premium. Sounds pretty similar to your current insurance, right? Well, where they differ is that if you choose a higher excess your monthly premium will be lower and it will then just keep decreasing every month, in line with your car’s depreciating value.

So, instead of your hard earned wages flying out your bank account as soon as you get the SMS notifying you have been paid, you can pay a low premium that keeps getting lower, and put money aside for rainy days and holidays.
Of course, if you do have an accident, or your car gets stolen, you will have to pay the excess amount you chose, so best to save up for that first and keep it somewhere you can’t touch it until you need to.

To add to that they also offer multiple car discount:
1 car = super cheap insurance.
2 cars = 10% discount on both cars.
3 cars = 15% discount on all 3 cars.
4+ cars = 20% discount on all your cars.
So, not only are you paying less the more cars you insure, you will still be paying less every month as your premium decreases.
Don’t just take my word for it, contact them today to find out all the ins and outs, and the fine print.

Word: They even take care to write their ‘fine print’ in plain, everyday English, so you know exactly what you’re signing up for.

Why you need to let this AI manage your media buys

Why you need to let this AI manage your media buys


What is A.I really?

To understand the “Why” of A.I, you need to understand the “What” first. Artificial Intelligence or A.I is the ability for computers to perform tasks previously requiring human intelligence, which means we are teaching computers to process information similarly to how we process it. The difference being that once the computer “brain”, if you will, understands its task it performs said task at greater speeds than you or I could ever imagine.  While you may be getting flashes of scenes from I.R Robot or feel that The Terminator predicted how this would end for us, I don’t believe we are quite at the point where we need to be worried about “ Skynet”…..yet!

So for A.I to work as we hope it will we need to teach computers how we want them to process the information they gather. To do this we need to teach them our core fundamentals and values in order for them to respect the end customer and understand the value of self-responsibility.

You may be asking, “How do you teach a computer?”, that is a great question, and involves quite a bit of technical jargon, but basically involves software developers creating learning  programs that teach the computers how to process the information set before them. I know you were imagining a computer sitting at it’s desk while it’s teacher was at the black board in front writing out the ABC’s, no? was it just me? Any way back to the training programs or algorithms, they come in three subsets; these are Supervised, Semi-Supervised and then Unsupervised. The first 2 involve sets of training data that help teach and guide the computers towards the desired results. The last stage is what some may call the holy grail of machine learning. This is where the computer figures out what the data means on its own without the help of developers.


Why should you use A.I as a tool in your marketing toolbelt?

Now that we have a slightly better understanding of what A.I is and how it learns, we need to understand why it is beneficial if not necessary for businesses to stay at the forefront of data mining, collection and processing. As I mentioned before, computers process information at far great speeds than humans can, and once they know what to look for then the process becomes quite streamlined. Data is the cornerstone of any great marketing campaigns, without it you may as well just stand at the robots handing out pamphlets hoping to get a sale.

Data mining and analysis, considered to be time consuming, tedious and sometimes difficult, when introduced to A.I the process becomes streamlined. You go from doing manual research to inputting your requirements into the A.I and  getting out the best actionable options.

In the world of digital media, we are bombarded with so many options to market our products. This leaves us with so many questions, like When to advertise, What media platform should we use and who is the best target audience on that platform? The goal is ultimately to get the greatest return on investment, R.O.I.  You know what I mean. How many times have you advertised on a popular Social Media platform, but received no actionable leads or adequate return on your investment? Frustrating isn’t even an adequate way to describe the process. Too often businesses will just give up on the whole idea of digital marketing.

Technologically, talkingAds developed a robot which they use to buy media for their clients. This is not an open platform, but rather a service for their exclusive clients.

Ok, so what is TalkingAds you speak of?


TalkingAds specialises in mass scale programmatic media buying using A.I to track and analyse the best way to buy media for your brand, across all digital media purchase platform that exists today, to reach your target audience and get the best results from said media buy channel.

Not sure what all that meant? Basically any digital platform that you can use to advertise on, like Facebook, Google etc, is tracked to see which posts are getting the best results. Remember earlier when we discussed algorithms and machine learning? Well this is where that comes in, the A.I created by Talking Ads has been taught what to look for, and how best to use that information to increase the R.O.I.

Why trust the A.I created by Talking Ads? The CEO of Talking Ads, explains that “ Before deciding on the correct media buy channel, we trained the system with the company’s core values.”  He goes on to say that “We put emphasis on teaching the system to act with respect to the end customer, and we also taught the system the value of self-responsibility, which means prioritising each action every few steps of operation.”

check out talkingADS  


In the Face of a Falling Stock Price, Twitter Announces Two Studies of Its Network Health

In the Face of a Falling Stock Price, Twitter Announces Two Studies of Its Network Health

Twitter announced today the selection of two proposals to study the health of its network.

The selection comes after a public request for proposals in March to study the network’s “health metrics,” which Twitter CEO Jack Dorsey said was part of the company’s commitment to “increas[ing] the collective health, openness, and civility of public conversation.”

On Friday, Twitter held its Q2 2018 earnings call, where it reported a drop in one million monthly active users — which was partially the result of its sweeping removal of accounts from its site.

That account removal was also part of the company’s larger efforts to improve user experience, by eliminating accounts belonging to trolls, spammers, or malicious bots. 

In the days since the earnings call, Twitter’s stock, at one point, dropped by as much as 27%. 

Screen Shot 2018-07-30 at 2.50.12 PM

Source: Google

While it’s unclear if the timing of today’s announcement was in any way a response to the fallout from its earnings call, it doesn’t seem to have boosted investor confidence.

Here’s a look at the proposals, as well as the public perception of them.

Twitter Announces Selected Proposals to Study Network Health Metrics

“Examining Echo Chambers and Uncivil Discourse”

The first study — which will be led by researchers from four universities — will examine how different “communities” of Twitter users come together when political discussions take shape, and the issues that sometimes arise from them.

One of those issues is the formation of these communities into digital echo chambers, which is what often happens “when discussions involve only like-minded people and perspectives,” as Twitter’s official statement about the proposal describes it.

That can cause a greater reluctance to hear or try to understand other points of view (and those who hold them), leading to the uncivil discourse alluded to in the study’s title.

Researchers say such discourse is chiefly comprised of two types of “problematic” behaviors on Twitter.

The first is “incivility,” which the statement essentially chalks up to rude behavior and dialogue among platform users. 

The second is “intolerant discourse,” which is more severe — and includes things like hate speech and racism.

One of the projected outcomes of this study is the development of algorithms that can differentiate incivility from intolerant discourse. While one is impolite, the statement says, the other “is inherently threatening to democracy.” 

Additionally, the study seeks to measure just how much Twitter users actually acknowledge and participate in conversations with those who share other viewpoints. Whether or not it will also measure the nature of that discourse — and how uncivil or intolerant it is — remains unclear.

“Bridging Gaps Between Communities on Twitter”

The second study — which appears to complement the first —  seeks to determine to what extent user-to-user engagement with different viewpoints can decrease prejudice and discrimination. 

Led by researchers from the University of Oxford and the University of Amsterdam, this study builds upon previous findings that when discourse between different groups includes exposure to different perspectives — among other factors, like critical thinking —  it can reduce prejudice.

Greater Context

This announcement comes after months of criticism toward Twitter’s approach and efforts toward improving the user experience on its network. 

As recently as Sunday, for example, it was discovered that some users accounts were suspended for including the words “Elon Musk” (the name of the Tesla and SpaceX CEO) in their names or handles. 

HubSpot Art Director Tyler Littwin had a similar experience.

“Twitter was abuzz with all these ‘don’t change your name to Elon Musk’ jokes, and I was curious as to whether this was real or not,” he says. “Long story short: it is.”

While Twitter is punishing that behavior, many say that at the same time, the network has not only allowed those who could be more detrimental to conversational health — like white supremacists — to freely use the network, but has also verified their accounts.

Littwin said that pretense contributed to his confusion. “I tried to change my name to ‘Real Elon Musk’ and was immediately locked out of my account,” he explains. “Not a major hassle to deal with, but it still seems like a weird policy for Twitter to aggressively pursue.”

That points to a potential flaw in the selection of these proposals. While the metrics researchers aim to discover are critical measures of Twitter’s conversational health, what appears to be absent from both of them are proposed solutions to the problems they uncover. As Kia Kokalitcheva of Axios writes, “This won’t solve some of the big criticisms of the company, including its policies and enforcement regarding abusive and harassing behavior.” 

To get a better idea of the public perception of these studies, we asked 717 internet users across the U.S., UK, and Canada: Which study should be prioritized? 

Twitter announced today that it selected two proposals to study the health of its network. Which of the two do you think should be addressed first_ (1)

Responses by Region (3)

Data collected with Lucid. Survey participants were provided with a description of each study.

The results point to the idea that the studies work in tandem. One looks to measure to what extent Twitter users engage with other points of view, while the other seeks to determine if that engagement can reduce prejudice and discrimination.

But again — if the answer to these questions ultimately is found to be “not much” and “no” — then what?

Twitter has acknowledged that these studies are “ambitious,” perhaps implying that reaching potential solutions — even with detailed metrics from independent researchers — could be a prolonged exercise.

As for whether or not it will result in tangible change — that remains to be seen.

“We simply can’t and don’t want to do this alone,” Dorsey tweeted when the request for proposals was first announced in March. “This will take time.”

Source: New feed

The Ultimate Collection of Resume Templates for 2018

The Ultimate Collection of Resume Templates for 2018

Are you looking to create an awesome resume that lands the job of your dreams? Whatever industry you’re applying to work in (from marketing to sales), there’s one thing all resumes need to have in common: the ability to stand-out.

But, this uniqueness doesn’t mean you need to make your application uncommon — especially when you’re using a template.

Resume templates allow job seekers to put together a unique one-page document that’s proven to get results. The best part? Even a non-designer could whip-up an incredible resume template in a matter of minutes and see results, including invites to interview or job offers.

Work your way through this guide to discover how a resume template can help you land a new job.

How to Create a Resume Template

Are you ready to make a start on the template that’s going to boost the success rate of your resume? Grab a pen and paper — it’s almost time to dive in.

Here’s what your one-page document needs to include, and the resume outline that’ll bring the best results (no matter the industry):

1. Your Details

The first thing you’ll need to build a resume template is a section for your personal details. Granted, this might be the most obvious part of your resume, but don’t underestimate their importance. The most obvious things often go unnoticed, right?

All resumes need to include details such as:

You could also add an image or your personal logo to your template. Resumes for creative jobs need to stand out, and in an industry where design is important, adding a visual touch to your resume could be all it needs to make an impact.

Not only will these contact details make your resume look professional, but it edges the recruiter towards our end goal (a job offer) if your contact information is easy to find.

2. An Objective Statement

If you’re frantically Googling the definition of an objective statement before reading into this section, don’t worry. Here’s all you’ll need to know about creating one for your resume template.

An objective statement is 1-2 sentences on how you want to achieve a goal in relation to the position you’re applying for. It’s usually listed at the top of a resume, and it’s an essential element of any resume template because it sets you apart. That’s the goal here, right?

How to Write a Resume Objective Statement

When writing a resume objective statement, think about the job in question. Then, ask yourself:

  • Why do I want to work at this company?
  • How will the role help me achieve my goals?
  • What skills do I want to develop?

Each of these questions requires you to dig deep into your career goals, and show the company you’re motivated to reach them.

For example, if I was building a marketing resume template, this might be my objective statement:

“Looking for a position where I can develop my 5+ years of inbound marketing experience and help to build a solid content marketing strategy for a startup.�

It touches on my experience (what I can bring to the table), along with how I want to help the company. I told you it wasn’t too complicated!

3. Your Experience

Now we’re moving onto the good part of your resume template: your experience. After all, that’s the bare bones of this document, and it’s the section recruiters spend the most time reading.

This step is self-explanatory — tell the recruiter the jobs you’ve had prior to this one.

Include your job title, company name, dates of employment, and a brief summary of your duties. This allows the hiring manager to understand how your experience could help you, should they chose to bring you on-board.

This part of our resume outline comes with a warning: Don’t over-do it. Keep your list of duties short — preferably in a bullet-pointed list — to keep the recruiter’s attention.

4. Your Education

The education section of your resume template is also pretty self-explanatory. You’ll need to include the school you attended (with dates), along with the grades you achieved.

However, don’t fall into the trap of including your middle (or even worse, elementary) school as part of your resume outline. You likely didn’t learn anything here that was out of the ordinary, so don’t include it on your resume.

Instead, stick to high school and preferably college and onwards, highlighting university grades, should you have them.

You should also include any training programs you’ve completed in the education section of your resume outline. These can set you apart from other candidates, especially if they’re directly related to the role or industry you’re applying for.

(If you’re building a marketing resume, our HubSpot certifications would fit perfectly in this section!)

5. Your Skills

The skills section of a resume template is where many job-seekers struggle. Whether you’re shaking your head in confusing or asking “what skills do I need to put on a resume?�, it’s not uncommon to get it wrong.

That’s because people don’t know the best skills to list. Should they list skills that are applicable to any role, or stick with industry-specific skills that directly relate to the role they’re applying for?

The answer is simple: a combination of both.

Soft Skills

Skills that are applicable for any job are called soft skills. They’re essentially what makes you a “good worker.�

Soft skills can include:

  • Conflict resolution
  • Excellent communication
  • Great at working in a team
  • The ability to work on your own initiative

93% of employers say soft skills are an “essential� or “very important� factor in hiring decisions. So don’t leave them out!

Hard Skills

On the other hand, hard skills are a bit trickier to build. They relate directly the role (or industry) you’re applying for and listing them on your resume template will show that you’re a great fit for that specific position.

Hard skills include things like:

  • Writing
  • Customer service
  • Analytics
  • Data analysis
  • Computer programming
  • Graphic design

Since these hard skills are more difficult to master, don’t be afraid to toot your own horn on this part of your resume template. If you’ve got it, flaunt it!

6. Personal Qualities and Interests

What better way to make your resume stand-out than to include information about yourself? It’s a surefire way to make your resume template unique — there’s only one you.

The personal qualities and interests section of your resume outline should let the recruiter know about the person behind the document.

What qualities set you apart? Do you have any interests or hobbies? What activities do you love doing outside of working hours?

Don’t worry if your hobbies or interests don’t directly relate to the role. Personal accomplishments — like training for a marathon, taking cooking classes at night, or learning a new language — show your commitment to learning new things and experiencing new perspectives. 

Best Practices for Resume Design

Now you’ve got the structure of your resume template, let’s get your creative juices flowing and move onto the design.

Despite this being the fun part of your template, it can be the hardest to master. Not everybody has the same taste in design and what works for one industry might be a no-go in another.

Here are the best practices for designing a resume template:

Resume Layout

The layout of your resume is how it looks on a page. You’ve got control over the columns, spacing, and order of your resume template, and each option has its benefits:

Sequential Order

Resumes that show your contact details, objective statement, and experience in order are sequential.

This style works well because it allows the recruiter to easily follow a resume. Although it’s only a one-page sheet, the hiring manager can flow through your resume without putting too much brain power into the information they’re looking for.

However, because sequential resumes are popular, it might miss the mark on uniqueness.


Resume templates that go against the norm and display information out-of-order look more unique. That’s because you have more creative control over the layout of your resume.

I sense a “but� coming?

The “but� here is opposite to a sequential resume: They’re not easy to follow. You have a risk of overwhelming or confusing the recruiter and seeing your resume get tossed into the trash, which is not what we want.

Best practice for a resume layout depends on the risk you’re willing to take. If you’re more willing to lose out on uniqueness and avoid losing a recruiter’s attention, stick with a sequential resume (and vice versa).

What Fonts Should You Use on a Resume?

Font choice is another tricky one that depends on the role and industry you’re applying to work in.

As a general rule of thumb, serif fonts are usually easier to read. But, sans-serif look more modern. (Notice how much of your resume template is based on preference?)

Head over to Google Fonts and enter text to see how each font looks. If you spot any you’d like to use in your resume template, add them to your PC or Mac. You’ll then be able to find them when editing your template in a document, like Microsoft Word.

Here are some recommendations for each font style:

When finalizing your font selection, avoid using a different font for each sentence. Stick to three or fewer throughout your entire resume template, or browse Google Fonts’ popular pairings for groups that are proven to work:


What Color Should You Use on a Resume?

Color is another resume design element that is totally decided by preference.

Here, best practice is a light background color paired with dark text.

Switching this around and using dark backgrounds can make text hard to read, and be too off-putting for the recruiter scrutinizing the detail in your resume.

But, in terms of best practice for any other elements, stick to three (or fewer) colors throughout the entire page. Going full speed ahead with 25 different colors could risk your resume template looking like a child’s coloring book. 

CV vs. Resume: What’s the Difference?

CVs and resumes are two names for similar things. But, if you’re applying for a job, how do you know which document you should be sending — and the things you’ll need to include for each?

When to Use a CV

Send a CV (curriculum vitae) if the recruiter wants an in-depth dive into your experience. These documents tend to be 1-2 pages in length, and talk about various things in detail, including your education, experience, and skills.

CVs are used commonly in the U.K. but aren’t very customizable. That’s because achievements need to be listed sequentially.

When to Use a Resume

On the other hand, resumes are a one-page document that details everything a recruiter would need to know, without the added detail.

Since a supporting cover letter dives into the nitty gritty of your experience, a resume only covers top-level information. This makes them more to-the-point than a CV.

And, because the goal isn’t to explain your experience (it’s to make you stand out), they’re highly customizable. Feel free to let your creative juices flow and experiment with every aspect of your document!

5 Tips for Writing an Attention-Grabbing Resume

Did you know that recruiters only spend six seconds reviewing a resume? (That’s less than the precious seconds you spend making your morning coffee.)

You can stand out from the crowd of resumes on a recruiter’s pile by:

1. Include hard-hitting stats.

Grab the recruiter’s attention by using hard-hitting stats in your resume template, and relate them to your skills. Not only does this look more impressive, but it proves you do have the skills you’re listing — especially if you’ve got great results from them before.

These statistics can be used in your experience section. Take a look at the below example. Which looks more impressive to you?

  1. Redesigned the company’s website.
  2. Executed a complete redesign of the company’s website, which saw an uplift of 30% on-site conversions just two weeks after implementation.

Option B hits you hard and gives the wow factor, right?

2. Ditch the fluff.

A surefire way to make sure your resume gets tossed into the trash is to fill it with fluff. Remember, we only have a few seconds to win-over a recruiter with our resume.

The most common form of “fluff� on a resume template is overused skills that anyone is likely to have — such proficiency with Microsoft Word. That’s a skill most people learn in school, so it’s not going to set you apart from your competition.

It’s also important to remember that recruiters care for what you did that made an impact, not always what you coordinated or strategized. So, ditch the “managed a team of two people� and use “executed an entire rebrand for the company, directing a team of two to increase subscribers on the site by 50%� instead.

And, if you’re including non-relevant positions in the experience section of your resume outline, show how those skills translate to this job. That way, you’re proving you have cross-functional skills that relate to the role you’re applying for.

3. Make it fun.

Many job-seekers struggle to liven-up their resume without going overboard. The line can be fine between a sense of humor and immaturity in the workplace, after all.

However, you can liven-up your resume template (and demand your recruiter’s attention) by adding humor in the stories, facts, and information you share.

Boring resumes they’ve seen hundreds of times before aren’t going to make an impact. Creative resume templates that allow your personality to shine through, will.

4. Don’t overcomplicate it

A unique layout can make your resume stand out, but don’t go crazy (to the point where it’s too complicated to understand). Although it sounds obvious, it’s an easy mistake to make … especially when you’re experimenting with fonts, colors, and formats.

You can get a great understanding of how easy your resume is to read — without the risk of finding out from recruiters — by asking family and friends to review it.

Do they look overwhelmed when they first lay eyes on it? Are they asking questions like, “what does this mean?� or “where can I find your experience?�. If so, it’s probably too complex.

5. Use resume action words.

The words you’re using on a resume should be powerful. And, although any fluff should already be ditched by this point, a few simple tweaks to the start of your sentences could be all it needs to reach perfection.

You can do this by using action words, which give the wow factor to your resume template.

So, if you catch yourself writing “managed�, “was responsible for�, or “helped� to kick off a new sentence, replace it with “executed�, “trained�, or “directed�.

Free Resume Templates

Looking for a done-for-you template where you can cut and paste your own information? Luckily for you, we have a list of resume templates that’ll help you get noticed in a stack of others.

However, if you’d prefer resume samples that can be used directly from your document software, here are a few to keep your eye on:

Resume Templates for Word

Microsoft Word offers tons of templates to build your resume.

Simply open a new Word doc and type “resume� in the template search box:


Our favorites include:

Resume (Modern Design)

This resume template is simple, but it covers everything you’ll need to include in your document.

Plus, with the option to add an image and the simple color choice, you can’t go far wrong:


Crisp and Clean Resume

This template was professionally designed by, and has a unique layout that’s easy to customize.

There’s also free matching cover letter template that you can use in conjunction with this resume template:


Creative Resume

Also designed by, this Microsoft Word resume template uses fun patterns and icons to make your document stand out:


Google Docs Resume Templates

If Google Docs is your software of choice, you’re able to pick from five resume templates.

Once you’ve created a Google account (or signed into your own), head to Google Docs and hit “Template Gallery�.

Scroll down to see the Google Docs resume templates:


Our favorites are:


This one has got you covered if you’re looking for a modern, single-column resume template:



This resume template for Google Docs uses a two-column format. It’s easy to read, but uses very little color:


Modern Writer

Looking for a resume template you can use for writing roles? This Google Docs option uses a unique typewriter-style font that’s bound to set you apart:


Creative Resume Templates

Applying for a role where creativity is important? Graphic design, marketing, or branding industries might be looking for creative resumes that really go above and beyond to make an impact.

Luckily for you, you have complete control over every aspect of your resume template. You don’t always have to list your points in a boring black and white document. In fact, there are various other resume formats that allow you to show your creativity.

Our favorite? Infographic resumes.

Infographic resumes turn a boring one-page document into an exciting resume in image-form.

They’re fantastic for online applications because internet readers pay close attention to information in images. People spend more time looking at images than they do text when reading on the web, making it a simple way to make sure your resume doesn’t get lost in the sea of browser tabs that a recruiter has open.

However, infographic resumes come with a warning: Always check that online applications allow image uploads. Many sites only allow document files to be uploaded, so it could be a total waste of time if you create an infographic resume and can’t send it to the company!

Although they take longer to create and still need to be customized for each job you’re applying for, they’re a guaranteed way to make an impact and help your resume stand out.

Resume Builder Tools

The resume template tools we’ve listed here are bound to set you off on the right foot.

But, if you’re wishing to go above and beyond with your document, we recommend using these resume builder tools:

  • Canva: Create your own infographic-style resumes using a professionally-designed template, or build your own from scratch. Then, download your infographic resume as PNG, JPEG, or as a PDF.
  • Resume Genius: Choose from 20+ resume templates and get your final version personally reviewed by a resume expert. It’s great for people who’re too shy to ask family and friends for feedback!
  • Visual CV: Go against the norm and create an online resume instead of a document or image-based one. Once built, you can add a link to your online resume from your personal website.
  • Resume Coach: This site offers lots of pre-made resume templates to choose from, varying in format, color, and style. Plus, they’re exclusive to this site — you won’t find the same ones on another site. There’s no need to worry about selecting a common, overused template.


Great job. You’ve just created a resume template that’s bound to land your dream job!

When adding details to this document, remember to be unique and look into the application requirements for each one.

You’ll soon stand out from the crowd, be invited to interview, and maybe even land your dream job.

Source: New feed

Why Twitter Says Losing Millions of Users Will Benefit Advertisers

Why Twitter Says Losing Millions of Users Will Benefit Advertisers

Twitter reported a loss of one million monthly active users (MAUs) in Q2 2018 — and says that it expects to lose millions more in Q3.

At the same time, its total revenue is up by nearly 7% — which the company says could, perhaps, be the result of this decreased user base.

While that second cause-and-effect claim may not make sense on the surface, there’s an explanation. And that drop in MAUs? Well, after months of the company confirming sweeping account removals, it doesn’t exactly come as a surprise.

But questions still remain. Here’s a look at some of the numbers — and what they mean.

Why Twitter Says Losing Millions of Users Is Good for Advertisers

A Quarter-By-Quarter Comparison

Let’s have a look at some key figures.

Global ad revenue in Q2 totaled $601 million, up 4.5% from Q1. In the U.S., that number was $293 million, up 1.7% from the previous quarter.

twitter q2 2018 total revenue

Source: Twitter

Global MAUs totaled roughly 335 million in Q2, down roughly .3% from Q1. In the U.S., that number was 68 million, down 1.47% from the previous quarter.

Twitter MAUs Q2 2018

Source: Twitter

Twitter did not provide raw numbers for daily active users (DAUs), but says that the number has grown by 11% year-over-year.

Twitter DAUs Q2 2018

Source: Twitter

The Potential Benefit to Advertisers

At one point in the call, an analyst asked Twitter executives if a further drop in MAUs — like one in the “mid-single-digit millions,” which the company has forecasted for Q3 — would ultimately impact revenue.

First, let’s put those figures into context. I broke it down earlier on Twitter:

A nearly 9% drop in MAUs over a single quarter might (justifiably) seem like a significant loss.

But over the past several months, Twitter has emphasized over and over again that it is prioritizing the health of its network, going as far as launching a pubic request for proposals to measure it.

These efforts have often included the removal of user accounts — often in the millions — and the implementation of machine-learning-driven signals to proactively remove abusive accounts, or stop them before they get to the point of becoming fully created. One of Twitter CEO Jack Dorsey’s key opening points was the company’s acquisition of Smyte, which “specializes in spam prevention, safety, and security.”

account removal

Source: Twitter

Naturally, moves like these are going to lead to a drop in active users. The company pointed that out in its earnings report, where it noted that “our efforts to improve the health of Twitter impact our disclosed metrics [and] our work sometimes includes the removal of accounts, some of which are included in our metrics.”

Now, let’s go back to the analyst’s question: Does a drop in active users have an impact on revenue?

The company’s answer, in short, was “yes” — perhaps a “constructive” one. Even though the total MAU count was lower by one million (and will continue to drop), it leads to reaching a more engaged, authentic audience for advertisers — and, therefore, a higher return on investment (ROI).

In fact, according to the earnings report, “total ad engagements increased 81%” — which Twitter says is the partially result of “increased demand.”

ad engagement q2 2018 twitter

Source: Twitter

The Potential Drawbacks

As for the prioritization of network health, HubSpot CMO Kipp Bodnar says Twitter is moving in the right direction.

“The other core opportunity at play is that unlike Facebook,” he says, “Twitter is an open network that generates value not only from its users, but also for non-users consuming content on its platform.”

At the same time, adds Bodnar, “I think Twitter is making right decision, but the time horizon for improvements in its user base is unclear, and that is likely concerning to investors.”

That could explain why Twitter’s stock price saw a drop in the pre-market hours leading up to the earnings call — as well as those following the New York Stock Exchange opening bell.

Screen Shot 2018-07-27 at 11.14.44 AM

Source: Google

And while Twitter says that this narrowed user base is ultimately beneficial to advertisers, Bodnar says it could give pause to some.

“Twitter has the opportunity to deliver on revenue growth, despite slowing user growth,” he says. “However, mass-market advertisers looking for scale to deliver their messages will be less interested in Twitter if the platform’s user growth continues to decline.”

But current audience engagement might not be the key issue — and hasn’t been historically.

“Twitter has never had a problem with its core users staying engaged. It’s struggled to get new users engaged,” says HubSpot VP of Marketing Jon Dick. “I’d view the decrease in MAUs as a sign that it’s not growing its audience effectively.”

Based on our internal research, that may be the case. When we asked 596 internet users across the U.S., UK, and Canada if they’ve jumped ship from the Twitter network over the past three months, less than a quarter said that they have — but a higher percentage (28.6%) said that they’ve never used Twitter in the first place.

Over the past three months, have you stopped using Twitter or removed your account_

Responses by Region (2)

Data collected with Lucid

On the upside, “Twitter has way more data on more engaged users to do targeting,” Dick says, “so I believe the value of more engaged users is higher.”

But Twitter, along with its Big Tech counterparts like Facebook and Google, has had quite a tumultuous year.

While not quite as high-profile as the instances on Facebook, the network was weaponized to influence the 2016 U.S. presidential election, leading to multiple testimonies from its executives before lawmakers. This September, Dorsey is slated to join Facebook COO Sheryl Sandberg, as well as a yet-to-be-determined representative from Google, in testifying before the Senate Select Committee on Intelligence on election interference.

It’s largely this weaponization that has caused Twitter to purge so many accounts. And such sweeping removals, says Dick, have the ability to impact other metrics long-term — perhaps calling for a complete reset and new approach to measuring them.

It could be, he says, that Twitter “just needs to start fresh.”

Source: New feed

What is a Bitcoin Address? A 3-Minute Rundown

If you want to buy or sell items with Bitcoin, you need to be able to send and receive your funds from a certain location, kind of like sending and receiving mail through a mailbox.

But since we’re talking about sending and receiving Bitcoins — and not postcards — the location where you send and receive Bitcoins is actually on the internet and represented by a long series of letters and numbers. It’s called a Bitcoin address.

Most blockchain experts recommend generating a new Bitcoin address each time you send or receive a payment, though. This personal security measure makes it harder for people to trace where your Bitcoin funds come from and where they go.

How to Get a Bitcoin Address

To get a Bitcoin address, you first need to download a Bitcoin wallet, which is software that allows you to securely send, receive, and store Bitcoin funds in the Bitcoin network. 

Bitcoin wallets also store your private key, which is essentially your Bitcoin password. The software will generate a brand new Bitcoin address for you every time you create an invoice or receive a payment request for Bitcoins too.

There are four types of Bitcoin wallets that you can use: mobile, web, desktop, and hardware.

Mobile Wallets

Mobile wallets are the most convenient wallets to access, but your wallet provider will store your key on its app or your phone, so if someone knows your phone’s passcode and accesses it, they can easily send all your funds to one of their Bitcoin addresses.

To combat this security issue, consider only letting fingerprint authentication open your mobile wallet app.

You can download mobile wallets in the app store on IOS, Android, and Windows Phone. 

Here’s a list of some:

Web Wallets

Web wallets are equally as convenient as mobile wallets, but they’re also just as risky.

If someone knows a few of your personal details, like your phone number, email address, and birthday, they can impersonate you, telling your wireless service provider that you need to switch your number to a new phone — their phone.

Then, they can go to your email account, click “forgot my password”, and your email service provider will text a “change my password” code straight to their phone. This allows them to break into your email account, prompt your Bitcoin wallet provider to send a “change my password” email, and hack into your Bitcoin wallet account, stealing all your funds.

Consider telling your cell phone carrier to ask for a passcode before any of your account details can change — it’ll be nearly impossible for hackers to uncover it.

You can sign up for a web wallet on a wallet provider’s website.

Here’s a list of some:

Desktop Wallets

Desktop wallets are software programs that you can install on your computer. They’re more secure than mobile and web wallets, but hackers can still exploit vulnerabilities in a desktop wallet’s security, like extracting unencrypted account recovery phrases, to steal your bitcoins.

Consider only using a wallet that encrypts your private key and account recovery phrases.

Here are some desktop wallets you can install on your computer:

Hardware Wallets

Hardware wallets are like external hard drives for your Bitcoins. They’re physical, offline pieces of hardware that you can plug into your computer to buy and sell items with Bitcoin and store in a safe place when you’ve finished conducting business.

Hardware wallets are the most secure way of storing your bitcoins because they limit your funds’ exposure to the internet and potential hackers.

Here are some hardware wallets you can buy online:

Bitcoin Address Example

Bitcoin addresses are 26-35 characters long, consist of alphabetic and numeric characters, and either begin with “1�, “3�, or “bc1�.

Currently, there are three Bitcoin address formats in use:

1. P2PKH (address starts with the number “1�)



2. P2SH (address starts with the number “3�)



3. Bech32 (address starts with “bc1�)



Bitcoin is new and exciting, but it’s also relatively ambiguous, so it polarizes the general public. Its potential as a global currency exhilarates some people but terrifies others.

Bitcoin skeptics doubt the cryptocurrency is secure enough to become a global currency, but Bitcoin wallets, especially hardware wallets, are getting tougher to crack, and the one-time use of Bitcoin addresses make your transactions nearly untraceable. 

Source: New feed