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Treat Me Like a Person, Not a Persona [The Customer Code Series]

Treat Me Like a Person, Not a Persona [The Customer Code Series]

Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here. Businesses need customer personas. Personas are a powerful tool to help align vectors. When everyone understands who your customer is,...

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