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April 19, 2018

Are You Marketing Effectively Across Generational Lines? [New Data]

You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift in the way we market and […]
April 19, 2018

How to Calculate Your Business’s Break Even Point

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled […]
April 16, 2018

16 Video Metrics Your Boss Actually Cares About

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their […]
April 13, 2018

What is a Facebook Pixel? [Easy Guide]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul […]