How to Write a Value Proposition Identify all the benefits your product offers. Describe what makes these benefits valuable. Identify your customer's main problem. Connect…
Brian MawdsleyJune 6, 2018
I stared at the sea of snow around me. White as far as the eye could reach. A blank, empty landscape. It was exhilarating at…
Brian MawdsleyJune 5, 2018
Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays…
Brian MawdsleyJune 4, 2018
In recent years, I feel a bit spoiled when it comes to filling out online forms -- typically, they’re able to auto-fill my information, and…
Brian MawdsleyJune 4, 2018
Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield…
Brian MawdsleyJune 1, 2018
In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018.…
Brian MawdsleyMay 31, 2018
Search is changing thanks to artificial intelligence. It’s not just that search engines are using AI to categorize and deliver results (though they are). It’s…
Brian MawdsleyMay 31, 2018
When I was asked to write on this topic, adaptable leadership, I started shaking my head. I am not a huge fan of putting an…
Brian MawdsleyMay 30, 2018
"Business is personal -- it's the most personal thing in the world." These are famous words by Michael Scott from the TV show, The Office.…
Brian MawdsleyMay 29, 2018