The 4th industrial revolution, also known as Industry 4.0, is a new era of digital, technological advancement characterized by the integration of physical, digital, and biological systems. It is defined by the interconnectivity of technologies such as the Internet of Things (IoT), artificial intelligence (AI), robotics, big data, and more. One of the key aspects […]
The success and survival of your business depend on the number of customers and the number of sales. Making sales, whether it is eCommerce or Retail, is always challenging. It is a business that constantly changes, and it is not easy. Direct contact with customers never is. Today, we will talk about various ways to […]
In 2021, you have to deal with tech no matter what your business is about. If you have a server or even just a website, you must think about both European Union’s GDPR and California’s CCPA. Governments care about online privacy a lot these days — so if you’re processing a lot of data, you […]
The use of social media platforms for business purposes has many advantages. However, it is also crucial to find the right platform. Not all social media apps have the same reach and features. Let’s analyze the best strategy for choosing the right social media platform for your business. Follow your audience Everyone that has a […]
The world of customer relations and marketing is full of specialized terminology, making it easy to feel confused. For this reason, we have decided to dedicate an article to exploring the differences between the sales pipeline vs. sales funnel. Honestly, many people consider them to be the same and use the terms interchangeably. However, we […]
Ways to make your website SEO-friendly in 2021 A website is as crucial for a business nowadays as brick-and-mortar stores were in the past. If you don’t have one, it’s like your company doesn’t exist. These days, a site can be your shop window, a counter for selling wares, or a contact center. As a […]
Keywords are the essential part of every search on the internet. They are specific terms people use when they want to find information about something, whether it’s when buying a particular product or reading about various topics. For a website owner, knowing how to find the best keywords for optimizing your website is vital in […]
What is a Blockchain Domain and Should You Buy One? Get yourself simple, human-readable blockchain domain names with which you can receive all cryptocurrencies, and build censorship-resistant websites that only you can put up and takedown What is a blockchain domain? A blockchain domain is a blockchain-based domain name. That is, a blockchain domain can […]
Design Thinking: A Useful Tool for Entrepreneurs and Small Businesses I assumed design thinking was just a buzzword that some people were using to sound smart. What is design thinking? Design thinking is a global development mindset that’s a tool for decision makers to develop products, services, processes, and organizations for a better quality […]
6 Ways to Use Google Trends for Marketing Written by Danielle Rohe @d4ni_s What did you last Google? Willing to share it with the public? Search histories can tell a story about a person and what they’re thinking. But I can’t imagine anyone would willingly give up their personal search history — especially if it identifies them […]
SEO vs PPC: Which Will Ultimately Win? SEO or PPC, both seem to have a part to play in driving or bringing traffic to a website but which is better and which will win What is SEO and what is PPC? SEO is an attempt by a website owner to rank their site at the […]
BUSINESS INSURANCE When you say ‘business insurance’ most small business owners think of short-term insurance to cover loss of or damage to their equipment and vehicles, or liability insurance to cover claims against the business. If they have that, they assume they are sorted. Whether you are the sole owner of the business or have […]
Why Do You Need Fresh Content For SEO? If you have come to a point where online sales are slumping and website visitor numbers are down, it is time to rethink your content. Fresh content, with the right SEO tools and online promotion, can kickstart interest, drive more traffic to your site, and hopefully increase […]
If there is one thing pretty much the whole world has in common this year, it’s knowing a thing or two about remote working.
If you’re planning to start a small business online, one of the things that you need to build first is a website. With a broader marketplace for your products and services, you need to make your brand known to as many people as possible. You can do this with the help of a website that […]
To ensure the growth and success of your local business, you need customers. And one of the best ways to get customers is through promotion. Considering that today the internet plays a significant role in everyday life, many marketing efforts are transferred online. This helps remove regional boundaries and allows small local businesses to stay […]
Every business needs a website. A website represents your online identity, a channel that helps customers from all around the world connect with you. Depending on the nature of your business, you need to get the right type of website. For example, not every layout and feature is suitable for an e-commerce website. To help […]
If you want to rank better in search engine results, you will need proper link building for your website. This is still one of the essential elements of every SEO campaign. Links are one of the major factors search engines use when evaluating websites and should not be neglected. On the contrary, you will need […]
COVID-19 has brought with it a lot of changes. One of these was the change in global markets and consumer behaviour. Online shopping has become the norm for many and there has been a worldwide rise in home-based businesses and marketplace websites. It was almost instantly that offline purchases moved online and businesses had to […]
When you set out to create an online presence for yourself or your business, know that your website represents the pinnacle of that endeavor. You need to do everything you can to make sure this website is as engaging as possible. To achieve that, you need to know how people interact with websites in the […]
The saying ‘less is more’ is so true when it comes to design. Research has shown that users are most attracted to sites that have clean designs. Minimalist design has proven to encourage higher user engagement, better usability, and more aesthetic appeal. What is minimalist design? Minimalism is a practise that aims for simplicity and […]
Choosing the right font for your site is more important than you could ever imagine and even more difficult, as there are so many options out there! So, how do you choose the right font that will capture users’ attention and convey the right message? The typography of your site can communicate more about your […]