I am a Digital Marketing Account Manager and possesses a combination of the following character traits and skills:
- Strategic thinking: ability to develop a comprehensive digital marketing plan and set clear, measurable goals
- Analytical skills: ability to use data to track and measure the success of marketing campaigns and make informed decisions
- Creativity: ability to come up with innovative ideas for engaging with customers and promoting products or services
- Strong communication skills: ability to effectively communicate with team members and stakeholders, as well as craft compelling messaging for different audiences
- Technical skills: familiarity with various digital marketing tools and platforms, such as social media, email marketing, and analytics software
- Flexibility and adaptability: ability to stay current with digital marketing trends and adjust strategies as needed
- Strong project management skills: ability to effectively coordinate and manage multiple projects and campaigns at once
- Ability to work well under pressure: ability to meet tight deadlines and manage competing priorities
Additionally, I am a good team player, able to work well with others and lead a team, as well as having a customer-centric mindset.
I am a seasoned professional with over 25 years of solid experience in multifaceted industries throughout the private and public sectors. I built and directed a digital agency for 8 years, supporting public figures, local and international brands. During my tenure in the digital agency, I aturned a tech start-up, InsideMan Media into an R1 million a year business with over 300 clients.
I have gained exceptional experience in steering marketing campaigns across multiple digital platforms and across many commercial sectors. From the ground up with “hands-on” rather than merely theoretical exposure I have skills in the following:
- Digital Product Development
- Marketing Strategy Design and Implementation
- Paid advertising
- Digital Campaign Management
- Email Marketing
- Account-Based Marketing
- SEO and SEM
- Proposal and Presentation development as well as public speaking (Sales and Training)
- Social Media Marketing
- Business, Trend and Website analysis (BI)
- CRM setup, management, and integration.
I understand the technicalities between finance and business and have hands-on experience in controlling and optimising marketing budgets, managing teams, and running concurrent projects, enabling me to closely monitor income and costs resulting in maximum profits.
I am assertive and with an engaging presence, colleagues and clients recognise me as motivational and “lead by action” leader, “insightful and rewarding to work with”, with a desire to constantly evolve and learn about my industry and business.
Software and Platforms
- Microsoft 365
- Adobe Fireworks
- Agile CRM
- Hubspot CRM
Education and Certification
Project Management Institute
Certified digital marketing associate
Certified community manager
Certified buying professional
Google display advertising
Advanced Google analytics
Diploma Selling and Sales Management
Microsoft Certified Professional