You may have heard the terms UI or UX before. Often people confuse the two and somehow think they are interchangeable. The truth is they are not. While they do go hand in hand they are very different. Before we talk about the differences, let us delve deeper into what they are.
UX Design stands for User Experience design. This simply refers to the Users experience or interaction with a product or service. Is the experience straightforward? Is it easy for them to complete the task at hand? Is it a smooth interaction? UX design can be used for physical products like a car or a digital experience like online shopping or using an app on your phone.
UI Design stands for User Interface design. This focuses on the user’s visual experience. The ‘look and feel’, or personality if you will, of the product. Take an online shop, while UX covers the ease of use, UI will focus on the visual design of it. For instance, when the customer clicks on a button, will the button change noticeably so that they know that the action was successful?
While they are very different they need each other for the product to be successful. As Rahul Varshney points out: “User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.”
Now that you have a rough idea of what they are we will focus on their differences.
Unless your website is built to optimise your customer experience, your users will go elsewhere. There are thousands of competitors who are looking to take away your customers. Remember, your customers want to not only complete the task at hand, like purchasing your new range of hoodies, they also want the whole process to be as smooth and as quick a possible without having to struggle to find what they are looking for. If it gets too complicated, or cumbersome they will go in search of another site.
So where does Pathwwway come in? Pathwwway does is a company building software for optimisation of product for big companies, built around creating high quality experiences for your customers. Pathwwway has a full-time, in-house team of UI & UX experts whose sole aim is to ensure your online interaction with your customers will result in them coming back to you time and time again.
Contact them today to receive an obligation free quote